If you are a small business owner, you have almost certainly done your fair share of advertising, across an array of mediums. always trying to find new and creative ways to make your brand stand out from competitors.
In our world of ever-evolving technology, much of which has fundamentally changed the way we do business, it can be easy to forget that old-school advertising tactics are just as effective as they always have been and oftentimes even more effective than their modern, high-tech counterparts.
Banners are the perfect example of this paradigm. Think about it…you can mute or change the channel on any radio or television advertisement, you can scroll right past sponsored content on social media newsfeeds, but you simply can NOT ignore a banner that you walk or drive past every single day!