Signage is Something No Business Can Ignore
To have a successful business of any kind, retailers and business owners need to have complementary signage to drive-in foot traffic. Signage helps businesses get noticed by locals passing by, which drives customers into its business and then creates sales. Even though signs can do a lot of good, there is a proper and effective way to design and place signage to stimulate a welcoming environment. Now that you have been informed of the importance and impact of signage to your business, let’s now discuss some good signage practices.
Consider These Signage Practices
The graphics on your business signage is just as important as the message the sign is conveying. Regardless of the signs you choose. your business probably has a custom logo or color scheme it follows on its merchandise and other tagged or wrapped items so your signage should be no different. Keeping the same text titled fonts and color patterns or schemes the same across all signage is key for customers. If a customer were to see your signage outside of your business, they should be able to identify or associate that signage with your business. This concept of cohesiveness is especially important when it comes to a store, building, parking, and road signage. These signs typically catch the eye of a possible customer once. With that in mind, customers should be able to see your business logo or color scheme, recognize it in seconds and know where they are going or that they are in the right place.
Now on the message, your custom sign should have specific information about your business that matches all of the online listings. Addresses, phone numbers, and other forms of contact information should be cohesive and easy to find on your signage. The sign’s message outside of the contact information should also be simple. Short, clear and to-the-point messages are most effective. The message should be easy to read in under five seconds. Any message beyond a five-second read is often ignored by the average viewer. Most signage messages should have a headline, explanatory text and a call to action. Of course, there are exceptions to those components like persuasive signage you see outside of restaurants or directory signage inside of buildings.
Types of Signs and Where Should They Be Located
Exterior signage such as store signs, window graphics, yard signs, vehicle wraps, and wall graphics are all great options for placement outside of your business. Banners, acrylic signage (most commonly used for directory purposes), tri-folds, flyers and digital signage are all great interior options for any business.
Creative Design and Print Resources
This Creative, located in Fort Myers, Fl, near Cape Coral, is your local go-to design and print resource. This Creative can create any signage your business is craving. From vehicle wraps to acrylic signage, if your logo can be posted to it then This Creative can tag it![/vc_column_text][/vc_column][/vc_row]